1. Sourcing Premium Wool

Artisans hand-select high-quality wool from Atlas Mountain sheep, prized for its durability, warmth, and plush texture, forming the foundation of authentic Beni Ourain rugs.

Why It Matters

This premium wool ensures a luxurious, long-lasting rug, ideal for bohemian or modern interiors.

2. Cleaning and Sun-Drying

Using eco-friendly methods, artisans clean the wool to preserve its softness, then sun-dry it to enhance its natural color and texture, creating an organic Moroccan rug.

3. Spinning into Yarn

Skilled artisans hand-spin the wool into high-quality yarn, sometimes adding natural dyes to create vibrant patterns for a unique home decor piece.

Natural Color Palette

Many rugs retain their iconic ivory shade, while others feature subtle dyes, making each Beni Ourain rug a striking centerpiece.

4. Weaving with Tradition

Using wooden looms, Berber artisans weave each rug over weeks, employing techniques passed down through generations for unmatched craftsmanship.

Symbolic Knotting

Berber women weave cultural symbols into each knot, infusing the rug with stories and heritage, perfect for heirloom-quality bohemian decor.

5. Crafting Iconic Designs

Geometric patterns like diamonds and abstract shapes are woven in, symbolizing protection, fertility, or nature, adding depth to each Moroccan rug.

6. Perfecting the Finish

The rug is trimmed for an even pile and washed to enhance softness, ensuring a luxurious feel that elevates any living space.

7. Final Inspection and Drying

After sun-drying to brighten the wool, artisans inspect the rug to meet traditional standards, ready for homes seeking authentic Moroccan decor.